ALDI and LIDL – Two German Food Discounters Expand in the U.S. Market

ALDI in California in spring 2016

As we have already heard in the news this year, the ALDI brand is expanding and  soon will come to various neighborhoods in California. The city of LaVerne has just approved ALDI’s plans to open a 21,000-square-foot market at a space at White Avenue and Foothill Blvd.

ALDI plans to open its first stores in Southern California in March 2016, adding a total of 25 before next July.  Possible new locations for an ALDI store near you might include Arcadia in L.A. county, the city of Bernardino, Fountain Valley in Orange County and Simi Valley in Ventura County. While ALDI’s U.S. headquarters are in Batavia, IL, California’s regional headquarters as well as distribution center will be in Moreno Valley, CA.

The chain is hosting job fairs throughout the U.S. in August for more than 2,500 positions and has a goal of creating 10,000 new jobs by the end of 2018. Aldi has already more than 1,400 stores in 32 states!

ALDI was founded in Germany in 1946 and includes two divisions in Germany : ALDI Nord and ALDI Süd. ALDI Nord has made itself quite a name in the U.S. already with its popular Trader Joe’s grocery chain.

LIDL Stiftung & Co.KG, ALDI’s arch competitor, has also plans to expand in the U.S. with headquarters in Arlington, VA. Unfortunately no plans seem to exist yet for any grocery stores on the U.S. west coast.

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Source: CoStarGroup – Randyl Drummer

Image: The Packer

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