If you were wondering why you couldn’t find your favorite Porsche car key chain at one of the Porsche Design Stores, then listen in on excerpts of last Sunday’s Porsche Design presentation by Roland Heiler.
Porsche Design had a presentation and reception at the Porsche Dealership in Newport Beach past Sunday. Roland Heiler, mastermind behind Porsche Design gave an insightful presentation on what Porsche Design is all about and how it differentiates itself from other Porsche brands like Porsche Driver’s Selection .
As the audience learned, Porsche Design was founded in 1972 by Prof. Ferdinand Alexander Porsche, grandson of Porsche’s founder and designer of the legendary Porsche 911. Focus of Porsche Design is on high end, timeless design projects that are exclusive and functional in one.
Following this approach one can find distinctive fashion for men and women, luxury items like watches but also stylish and ergonomically perfectly designed tennis shoes (in collaboration with Adidas) in designated Porsche Design Stores or choose to get a Porsche Design kitchen (in collaboration with Poggenpohl). Two of the latest Porsche Design projects are a futuristically designed yacht and the design of a luxury apartment building in Florida with elevators bringing you and your car right to the doorsteps of your home.
Mr. Heiler, Managing Director of Porsche Design Studio in Austria, has a long history with Porsche and was director in the Porsche styling studio in Huntington Beach. He was the perfect authority to give an oversight not only of Porsche Design but also the brand Porsche itself.
The latest fashion and luxury design items can be seen and purchased at the Porsche Design Stores in South Coast Plaza (Costa Mesa) or at the stores in Beverly Hills or San Francisco. They are also available online on the Porsche Design website.
Porsche Driver’s Selection products on the other hand are only available at Porsche dealerships or on the website and feature lifestyle items like a Porsche car computer mouse or memory stick, little model cars and also clothing, all related to the car Porsche and Porsche Motorsports rather than to the exclusive designer lines at Porsche Design.
Related articles
- Book Review: Porsche, A History of Excellence by Randy Leffingwell (autoblog.com)
- At Porsche Museum, a history of great cars (photos) (news.cnet.com)