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Mercedes-Benz

Mercedes Takes On Water With the Silver Arrow of the Seas

February 12, 2014 by Cornelia 1 Comment

Mercedes Surf 01

Mercedes-Benz, known for building luxury cars, has just released their latest innovation that gets you off the road and into the water.  The German car company, in collaboration with surfer Garrett McNamara, designed and produced the ultimate surfboard dubbed the “Silver Arrow of the Seas”.

Engineers and designers from Mercedes developed this surfboard with a built-in telemetry system to measure the surfer’s performance, and has also been specifically tailored to McNamara’s riding style to catch the big waves he is known for going after.

While Mercedes has sponsored McNamara’s roadside ventures in the past, marketing agency BBDO proposed the two work together seaside as well.  The waves Mercedes and McNamara had in mind when creating the ”Silver Arrow of the Seas” are those off the coast of Portugal at Nazaré Canyon.  It was there that McNamara successfully took on a 78 foot wave back in 2011.

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Before you go out surfing the web to find out where you can get one of these sleek surfboards for yourself, Mercedes isn’t selling them.  Only four boards were produced and each one was made specifically for McNamara.

Sources: designboom, The Verge, GermanPulse
Photos: BBDO Portugal [Facebook]

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Filed Under: News Tagged With: BBDO, McNamara, Mercedes-Benz, Surfing

L.A. AUTO SHOW – Green, Electric, Futuristic and Sleek

November 7, 2010 by Cornelia 1 Comment

BMW ActiveHybrid X6
Image by Popov2007 via Flickr

From electric, hybrid to alternative fuel to futuristic concept cars. The L.A. Auto Shows promises to have all that. Among the many cars shown there will be world debuts for a few cars: Mercedes for example will show its Mercedes-Benz CLS63 AMG for the first time and Volkswagen its Eos.

Opening the doors on the November 19th, the L.A. Autoshow will be open through  Thanksgiving and closing on November 28th, 2010.

Visit the  L.A. Auto Show website for ticket info and hours.

If you plan to visit on a weekend with the children, then be on the look out for the Kids Fun Zone located in the Kentia Hall. Lots of attractions here for the youngsters that promise to be a lot of fun!

For culinary attractions visit L.A. LIVE loctaed right across the street from the L.A. Convention Center which features 20 venues for music, dining, sports and movies There is definitely no time to get bored at all!

If your particular interest is “Green Cars” then look for the following brands.  According to the L.A. Auto Show website these cars will be test driven by journalists in the Green Car Ride & Drive Program:

  • Audi A3 TDI
  • BMW MINI E
  • BMW ActiveHybrid 7
  • CODA Sedan
  • Chevrolet Volt
  • Lincoln MKZ Hybrid
  • Mercedes-Benz B-Series F-Cell
  • Mitsubishi i-MiEV
  • Nissan LEAF
  • Porsche Cayenne S Hybrid
  • Volvo C30 Electric
  • VW Golf Blue eMotion
  • VW Golf TDI
  • Wheego LiFE

Mark your clendar for next year’s event:                                                                             L.A. Auto Show – November 18 – 27, 2011.

Related Articles
  • BMW’s 75-MPG Plug-In Sports Car Is a Go (wired.com)
  • Coming Soon: Porsche Cayenne Hybrid SUV (forbes.com)
  • Five New Electric Cars We’ll See At The 2010 L.A. Auto Show (allcarselectric.com)
  • Mercedes Benz LKS 2012 solar roof to be unveiled at Geneva Auto Salon 2011 (ecofriend.org)

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Filed Under: Attractions & Events, Life in California Tagged With: BMW, Concept car, Electric motor, L.A.Autoshow, Mercedes-Benz, Southern California Events, Volkswagen

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